Annapurna Studios has launched the A&M MoCap Lab, the country’s prominent Motion Capture facility, in partnership with Mihira Visual Labs and powered by Animatrik Film DesignAnnapurna Studios has introduced the country’s most advanced Motion Capture facility. Christened as A&M MoCap Lab, this facility is the result of a partnership between renowned actor Akkineni Nagarjuna’s Annapurna Studios and producer Shobu Yarlagadda’s Mihira Visual Labs.

The facility is powered by Hollywood’s leading motion capture technology partner Animatrik Film Design.Rajamouli, who had earlier launched India’s first Dolby cinema processing facility at Annapurna Studios, spoke about how the Motion Capture facility represents a defining moment for filmmakers in the country.On Wednesday, SS Rajamouli introduced the A&M Motion Capture facility and explained how key sequences of his upcoming film Varanasi, starring Mahesh Babu and Priyanka Chopra Jonas, were shot using the technology. He also shared the first ever glimpse of the Motion Capture facility, highlighting how this technology is shaping the scale and ambition of Indian storytelling.

India has always had some of the world’s best technicians contributing to major global productions, but what we lacked was an advanced facility right here at home. When I look back at some of my previous films like Bahubali, Eega etc., I reminisce how I could have made them even better if I had access to motion capture technology back then in India,” Rajamouli said.“With the introduction of A&M’s Motion Capture technology, that gap has finally been bridged. This will change how Indian filmmakers envision and execute their stories as we will no longer need to outsource. I have visited several Motion Capture facilities across the world, but what A&M offers is the perfect blend of precision and performance. We utilised this facility in the making of crucial sequences in Varanasi, and the results were simply fantastic,” the filmmaker added.Nagarjuna Akkineni defined the facility as a major milestone in India’s cinematic journey.

For decades, Indian filmmakers have aspired to tell large scale stories that match global standards, but access to high end technology was often a limitation. At Annapurna Studios, our vision has always been to stay at the forefront of film making technology by bringing creativity and innovation together. At a time when Indian cinema is reaching audiences across the world, we wanted to raise the bar even higher. With A&M, filmmakers can now bring everything from epic adventures to intricate science fiction dramas to life right here in Hyderabad.”Shobu Yarlagadda, who had backed the global blockbuster Baahubali, described the collaboration as part of a long-term vision to build world class filmmaking infrastructure in India.

“For Indian cinema to truly compete on a global stage, it is essential to create advanced technology ecosystems within the country,” he said. “This Motion Capture facility at Annapurna Studios brings together creative ambition and technological excellence. At Mihira Labs, our focus has always been on enabling filmmakers with tools that meet international standards, and partnering with Annapurna Studios and Animatrik allows us to do exactly that. Seeing a filmmaker like SS Rajamouli utilize our A&M MoCap facility for Varanasi reinforces our belief that the future of Indian storytelling will be driven by innovation built at home.”

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