Hey iQOO Fam! 👋

I am back with another exciting update in Tech  — and this time, it's about how Amazon is bringing AI to your shopping experience in a big way! 😮

Just ahead of the Prime Day Sale 2025, Amazon India has launched its AI-powered assistant "Rufus" for desktop users. This is a big step in the future of smart online shopping — and here's everything you need to know 👇

🔍 What is Rufus AI?

Rufus is Amazon's generative AI chatbot, built to assist shoppers directly within the Amazon app and website. It has been trained using:

• Amazon's entire product catalog
• Customer reviews and Q&As
• Web data for enhanced knowledge

This means Rufus can understand your needs and guide you like a personal shopping expert, all within seconds.

💻 What's New?

Until now, Rufus was only available to a limited number of mobile users in India. But now:

• Rufus is rolling out to desktop users across India
• You can access Rufus on the Amazon website via the search bar chat icon
• No extra app or plugin needed!

🧠 What Can Rufus Do?

Here's how Rufus makes online shopping smarter:

• Ask it questions like:
• "What;s the best phone under ₹20,000?"
• "What should I look for in a gaming laptop?"
• Get instant comparisons, recommendations, feature breakdowns, and product suggestions.
• During Prime Day, Rufus will help you grab the best deals quickly by answering product-specific queries in real-time.

📦 Why This Is a Big Deal

With the Prime Day 2025 sale coming soon, this tool will help users:

• Save time ⏳
• Make better decisions ✅
• Avoid confusion during massive discount floods 💸

It's like having your own AI-powered shopping guide, built right into Amazon!

Source: Gadgtes 360

Thank You for Reading

@iQOO Connect