The Q2 2025 India smartphone market saw familiar dominance at the top but some interesting shifts in the middle order. Let’s break it down:
Vivo – Still at No.1, powered by strong offline reach & competitive 5G offerings.
Samsung – Holds 2nd place with steady value share in premium & mid-premium models.
Oppo – Climbs to 3rd, overtaking Realme (now 4th) as Realme shipments ease slightly.
Xiaomi – Steady at 5th, showing signs of recovery after earlier declines.
Motorola – Moves to 6th, pushing Apple down to 7th.
iQOO, OnePlus, Lava – No YoY rank change.
Top 4 (Vivo, Samsung, Oppo, Realme) – No change.
Xiaomi – Up to 5th, overtakes Apple.
Motorola – Gains a spot, solid budget & mid-tier performance.
iQOO – Biggest jump! From 10th to 8th on the back of strong online sales.
OnePlus & Lava – Each drop one rank.
Nothing, Tecno & Infinix – Still outside the Top 10 despite active launches & marketing pushes. Nothing’s growth is high but from a small base (<2.5% market share).
Apple – Ranking drops in both YoY & QoQ, reflecting intense competition in premium/mid-premium space.
iQOO – The fastest climber this quarter, proving strength in online-first markets.
Top 4 – Remain unshaken, showing a mature and stable competitive landscape.
Can iQOO break into the Top 5 next quarter?
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iQOO Ranger Chennai
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