McDonald’s has launched a special Formula 1–themed combo meal in conjunction with the recent release of F1 The Movie (the Apple-produced film starring Brad Pitt). This promotion is not a permanent menu item — it’s a limited-time promotional campaign designed to appeal to motorsport fans and collectors .

Customers can purchase a McDonald’s combo meal (e.g., a Quarter Pounder with Cheese, medium fries, and a drink) packaged in F1-themed branding, and — for an extra cost — receive a scale model F1 car replica as a collectible accessory .

🏁 What’s Included in the F1 Meal

Standard Meal Components

• Main entrée (e.g., Quarter Pounder with Cheese)
• Medium fries
• Soft drink
• All served in special Formula 1 movie packaging reflecting the global motorsport theme .

Collector-Grade Replica Cars

• 1:43-scale F1 car replicas (die-cast or premium quality)
• Two distinct models available:
• • One featuring McDonald’s signature livery
• • Another reflecting the APXGP fictional team from the F1 movie
• Customers could choose which model to receive with their meal as part of the promotion .

Price Structure :

In some markets (e.g., Brazil), there was an upgrade cost added to the meal to include the F1 model (e.g., ~R$64 / ~$11.60 USD extra) .

🌎 Where It Was Offered

Confirmed Launch Regions:

• Latin America – including Brazil, Mexico, and Argentina at participating McDonald’s restaurants .

This meant the campaigns were geographically selective rather than global. In other markets (including India and many parts of Asia), such F1 replicas were not broadly available as part of the Happy Meal or main menu — with some restaurants only offering themed packaging or related promotional materials instead .

📈 Popularity & Market Response

Strong Demand & Secondary Market:

The F1 car replicas proved highly collectible in regions where offered — many units quickly sold out, with secondary market listings showing re-sale activity at 2–3× original prices soon after release .

Promotion Duration :

These meals were available for a limited window around the movie’s theatrical release in summer 2025 primarily June–July .

🧠 Strategic & Marketing Context

Brand Synergy :

• McDonald’s used the campaign to engage adult fans and collectors, not just families .
• The tie-in helped support the film’s launch while leveraging McDonald’s global visibility.

Selective Activation :

Because licensing deals vary by region and movie tie-ins differ by partnership deals, not all countries received the same version. In some territories, the F1 meal was a premium item; in others, themed packaging only .

📌 Key Notes for Collectors & Fans

✔ Authenticity

• Official tie-in products came with branded packaging and specific scale design cars linked to the movie promotion .

✔ Scale & Quality

• The replicas were 1:43 scale — a widely accepted model car collector size .

✔ Availability

• Short-run, region-specific promotions mean availability can vary; collectors often found the items selling out fast.