THE TELECOM REGULATORY Authority of India (Trai) is soon going to initiate measures to ensure that a caller's name flashes. on the phone screen when a user receives a call. The name would be as per the know your customer (KYC) record of subscribers available with the telecom operators.

When the measure is implemented, subscribers would get to know the name of the caller even if the same is not saved in her/his phone book. Currently, some users get to know an unknown caller's identity through apps such as Truecaller. However, the limitation of Truecaller-like apps is that the data is crowdsourced, so 100% authen- ticity is not assured, something which is

in KYC data. The KYC data will also enable the

authorities to verify if the service providers have conducted the process correctly or resorted to shortcuts due to which the identity of a caller may not be genuine.

NO 'UNKNOWN' CALL

Currently, some users get to know an

unknown caller's identity through apps such as Truecaller. The KYC data-based

identification will ensure 100% authenticity

Spam or unsolicited calls could

Later, a separate exercise on similar lines will also be done for the calls over WhatsApp. Since the messaging app is linked to SIM cards, there is a link between a user's phone numberanda WhatsApp account.Aseparate exercise would still be required as WhatsApp the matter is expected to be dealt with in calls can also be made using computers. In such cases, the link between a SIM cardanda. WhatsApp account gets broken also be avoided or reported.

Trai reportedly brushed aside concerns raised over invasion of privacy

Sources said that the telecom regulator has brushed aside objections by some groups which had said disclosing the name of the caller without user consent would amount to invasion of privacy. However detail in the consultation process.

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Source : Business Today 

HAPPY SHARING

Varun 

@iQOO Connect