Hey Questers, 

Hope u all r doing well... 

In a surprising pivot, iQOO's Popular Neo series known for delivering flagship level power at midrange prices will skip a full calendar year launch in India for the first time since its debut.

Exclusive insights from multiple channels reveal that iQOO is refining its lineup strategy amid rising component costs and a push for sharper differentiation. The Neo range, which typically shines in the upper mid segment with beastly chipsets, smooth high refresh-rate screens, and rapid charging, won't see new models in 2026.

Instead, iQOO is doubling down on flagships. The recent iQOO 15R launch tailored for performance hungry pros and gamers exemplifies this shift, blending Neo like value into a more premium portfolio. Sources note this helps the brand target specific audiences without overlapping segments, especially crucial during festive sales when Neos have historically dominated.

This marks a big change from past years, where Neo phones fueled mid-year refreshes and appealed buyers chasing top-tier specs on a budget. iQOO hasn't confirmed publicly, but the move signals a bolder, streamlined future. 

Signing Off, 

@MKJEDI 

Ranger@iQOO Connect