After years of feature creep, the platform is redesigning the experience around one priority: make the content the star.

• Cleaner watch page

• Fewer controls, prompts and repeated elements

• New Marquee font and visual system

• Aura backgrounds and glass-like buttons

• Consistent design across YouTube’s ecosystem

The most interesting part: YouTube says the cleaner interface increased engagement and watch time, helping it remove billions of “leave-behind” ads.