India will have 42 crores of online buyers, by 2030.Companies like Amazon and Flipkart are monopolizing the business.Indian govt launched ONDC - Open network for digital commerce.Everything about what ONDC is, and how it will change India forever.

Since the 'Digital India' campaign - the Indian government has started to make everything online.

Aadhar - Digital identity

PAN card - connected to Aadhar

Bank - connected to PAN

UPI - all payments recorded

ONDC - business online(?)

If a person wants to start e-commerce today - there are two choices:

‣ D2C platform - creating a brand identity, marketing and handling the complete supply chain.

‣ Aggregator platform - listing products on platforms like Amazon and Flipkart in exchange for a commission.

ONDC solves this.

A complete open source network that will enable anyone to sell and anyone to sell.

Here is how it operates and why it is so good -

1. Open source - The system is divided into three segments -

• Buyer side - to view all the products, see the price and the seller description.

• Seller side - listing the products, setting prices and approving orders.

• Delivery side - a complete timeline with details.

2. Unified rating system - for all three parties (Buy, sell, deliver)

See who you are dealing with and the rating is platform independent.

This ensures smooth operations and less likelihood of bad service.

3. Low operating costs - no commissions, no maintaining many platforms and straight forward timeline.

This enables anyone, yes ANYONE to open a store online. FAST!

4. Better delivery - this will give rise to hyperlocal delivery.

The 10-minute delivery dream might actually be true now :)

Expect many delivery startups to gain prominence in the coming times.

5. Meeting the market demand - the Indian market is evolving, FAST!

This will ensure many more sellers come in and meet the demand.

Targets are to connect 1 million sellers to over 90 million buyers by 2027.

Quick summary -

- ONDC is an open-source technology to compete with big online aggregators.

- Superior technology and high reach almost assure its success.

- Maintains a Unified rating system.

- Increases seller margins.

- Meets the market demand where it is.