Hyperlocal startup magicpin clocked in 100% growth in daily orders on the Open Network for Digital Commerce (ONDC) network during the week ended May 7. In a week, magicpin claimed to have doubled its orders to touch 20,000 a day. The number of orders soared beyond expectations with magicpin doubling its daily orders via its own buyer app and through buyer apps of multiple platforms like Paytm, Phonepe’s Pincode and Meesho.

Anshoo Sharma, CEO & co-founder, magicpin, said that within the first four weeks of joining ONDC, magicpin scaled from 100 to 10,000 orders a day. In the fifth week, Magicpin saw a massive leap to 20,000 daily orders.”

This initiative is expected to drive greater adoption of digital commerce among small businesses, contributing to the growth and development of the Indian economy.

The company is not only powering cataloguing, ordering and order fulfilment on ONDC as a seller app but has also made these services visible on other buyer apps such as PayTM, Spice Money, Mystore, Craftsvilla and Meesho.