A report said that Christopher Nolan's Oppenheimer's most expensive ticket sold for Rs 2,450 at PVR Icon Phoenix Palladium IMAX in Mumbai. While IMAX is known to have more expensive tickets than regular 2D cinemas, what about the IMAX experience drives such high demand among moviegoers?

What is the IMAX format?

IMAX is a motion picture film format. It consists of a system of high-resolution cameras, film formats, film projectors, and film theatres. Developed in Canada in the 1970s, IMAX seeks to give the viewer an immersive movie-watching experience with its large screens. IMAX theatre screens have a tall aspect ratio of 1.43:1 or 1.9:1. The screens can be 18 by 24 metres in size, with the largest screen in Leonberg, Germany, measuring 38.8 m by 21 m. The IMAX in Leonberg is also the largest IMAX theatre in the world, measuring 814.8 sq m in size.

Unlike traditional theatres, in IMAX, the films run horizontally, making the image width greater than the width of the film stock. This is used exclusively in purpose-built theatres with dome screens.

This format was conceived and is owned by IMAX Corporation.

How is IMAX different from regular cinema experience?

The IMAX film standard uses 70 mm film run and is run through the projector horizontally. In normal film projection theatres, a 35 mm or a 70 mm film is run vertically to project on the screen. In the IMAX format, the images that can be produced on the screen can be 8.3 times as large as the regular 35 mm film or 3.4 times as large as the regular 70 mm film.

This technique allows the screen to produce images 8.3 times as large as the 35 mm film format and about 3.4 times as large as the 70 mm film run that is run vertically through the projector. The former is the setup of regular movie theatres.

IMAX theatres create a more immersive viewing experience with the massive screen, which delivers up to 40 per cent more imagery due to its high-resolution 3D technology.

The IMAX theatre itself is also designed with steep seating to allow for an unobstructed view of the screen from any place. The theatres also run two projectors simultaneously to balance the warmth and sharpness of the film.

IMAX theatres are also equipped with precision-tuned, integrated sound systems that deliver powerful and immersive audio experiences. Every sound, from the faintest whisper to the loudest explosion, is reproduced with clarity and positional accuracy, creating a captivating and enveloping auditory environment. This also allows audiences to feel the sounds and beats instead of just listening to them.

Highest grossing movies

In January, Avengers: Endgame. It brought in $227 million at the global IMAX box office. 

In February, Shah Rukh Khan's Pathaan became one of IMAX's biggest blockbusters in India, crossing Rs 950 crore in less than a month after its release globally.

Dhoom 3 was the first Indian film to be released in IMAX in 2013, and Pathaan was the first movie to be filmed using an IMAX camera in 2023.

Since its opening in 2001, IMAX has been slow to grow in India with only 23 theatres operating nationwide.

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