Future proofing the connected Cars

Qualcomm recently announced its Car-to-Cloud service, which does exactly what the name implies: it helps car companies connect their cars to their clouds. It’s the companies first product that integrates its automotive cockpit platform and Snapdragon automotive platforms with 4G and 5G support.

The platform will help automakers keep their cars up to date and allow them to update their infotainment platforms over the air. In addition, they also can use the service to gather vehicle and usage analytics, which Qualcomm argues will allow them to unlock new revenue streams as it allows carmakers to market pay-as-you-go services and unlockable features to their drivers. 

As car ownership is changing, so are drivers’ expectations. Having an updatable infotainment system is pretty standard on new cars these days, but those updates usually happen over Wi-Fi (or at the dealership). Qualcomm argues that this service helps to make cars future proof and will lead to faster deployment time frames for updates, as well as more cost-efficient operations. It also notes that this technology will provide for new connected services and better on-demand services for car sharing as Car-as-a-Service companies.

For drivers, it’ll lead to more personalized experiences, which today are normal in the high-end market but are only slowly trickling down to more affordable cars. But Qualcomm is definitely also pushing the fact that this will allow car companies to sell bundled content, apps and services to drivers, creating new revenue streams for them.

“The Qualcomm Car-to-CloudService, when combined with our Snapdragon Automotive 4G and 5G Platforms, and our Snapdragon Automotive Cockpit Platforms, empowers automakers and tier-1 suppliers to address new expectations of the modern and discerning car owner who is used to flexible and continuously updating technologies, while also unlocking new features capabilities over the course of a vehicle’s lifetime,” said Nakul Duggal, senior vice president, product management, Qualcomm Technologies.

What are the services which will be improved in recent car to cloud tech. by Qualcomm 

1. Future proof of design for fast deployment timeframes:- Implement features now, with the ability to upgrade throughout the lifetime of the vehicle. Activate only when needed with opportunities to sell on-demand services to customers.
2. Cost-efficient operation:- Cost-efficient connectivity services and over-the-air updates, recall/warranty management, and pay-as-you-use for hardware, software and services.
3. Actionable insights:- Opportunity to receive insights about application and feature usage, and make informed decisions based on monitoring hardware and feature usage.
4. New services and revenue opportunities:- New connected services, on-demand services for car sharing and Car as a Service (CaaS) and upsell opportunities after lease return.
5. Personalized user experiences for passengers:- Flexibility to design unique experiences based on insights and analytics, plus segmented bundled content, app and services creating new potential revenue streams.
6. Integrated connectivity:- Global operators for bootstrap connectivity, regulation compliance and integration with local operators, and differentiate traffic for sponsored connectivity offerings.
7. Security & attested communication:- Anchored by secured keys in Qualcomm Technologies' chipset hardware and Snapdragon Car-to-Cloud secured server infrastructure.
8. Content, services and application bundling:- New ecosystem of pre-integrated partners provides for flexible packages for both personal and enterprise buyers. 

Credits:- 

Information:- Qualcomm  

 Images:- Google.com 

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