At the Google for India 2023 event, the company announced its new program called Digi Kavach for Indian users. It is designed to protect users from online scams and keep them safe.

Google Digikavach: A Shield for India’s Digital Security

India is one of the fastest growing digital economies in the world, with more than 1.3 billion people and over 800 million internet users. However, this also makes it a prime target for cybercrime, which is estimated to cost the country $4.5 billion in 2023. To combat this menace, Google India has launched a new initiative called DigiKavach, which means digital shield in Hindi.

DigiKavach is an early threat detection and warning system that uses artificial intelligence and machine learning to identify and analyze emerging financial fraud patterns before they cause widespread harm. It leverages Google’s expertise in search, payments, and security, as well as its partnerships with various stakeholders in the digital ecosystem, such as banks, fintech companies, cyber safety organizations, and government agencies.

DigiKavach works by collecting and processing signals from various sources, such as Google Play Store, Google Pay, Google Search, and Google Ads. It then uses advanced algorithms to detect anomalies and suspicious activities that indicate potential frauds. For example, it can flag apps that offer predatory loans, phishing websites that mimic legitimate ones, or fake customer care numbers that try to trick users into sharing their personal or financial information.

When DigiKavach detects a threat, it notifies the relevant authorities and partners, who can then take appropriate actions to prevent or mitigate the damage. For instance, it can help remove malicious apps from the Play Store, block fraudulent websites from appearing in search results, or alert users about possible scams through notifications or warnings.

DigiKavach is part of Google’s broader commitment to enhancing online security and financial inclusion for Indian users. In addition to DigiKavach, Google also announced several other initiatives at its annual flagship event, Google for India 20231. These include:

Expanding its credit offerings for consumers and merchants through partnerships with Axis Bank, DMI Finance, and ePayLater.

Supporting national efforts like Bhashini and ONDC to promote digital literacy and interoperability among different platforms.

Pledging a $4 million grant to the CyberPeace Foundation to equip Indian citizens with the skills needed to combat misinformation and cyberbullying.

Manufacturing Pixel smartphones in India to cater to the growing demand for premium devices in the country.

Google’s DigiKavach is a timely and innovative solution that aims to protect India’s digital economy from cyber threats. By harnessing the power of AI and collaboration, it hopes to create a safer and more secure online environment for millions of Indians.

@iQOO Connect

@SahilJadhav

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