In recent years, fantasy sports platforms like Dream11 have captured the imagination of millions, enticing users with the promise of lucrative rewards. However, beneath the glossy marketing lies a multifaceted business model that warrants closer examination.

 Understanding Dream11's Marketing 

Dream11's ads are carefully designed to appeal to cricket fans, especially young people, by offering the chance to make money and feel empowered.

1. Appeal to Young People: Dream11 targets young users who dream of financial success, encouraging them to join and earn money.
2. Changing Perceptions: To avoid legal issues, Dream11 presents itself as a game of skill, not luck. By partnering with famous figures like MS Dhoni, it promotes the idea of using intelligence to win.
3. Accessible to All: Dream11 promotes itself as a platform for everyone, regardless of cricket knowledge. This makes it seem inclusive and attracts more users.

How Dream11 Makes Money

Dream11 isn't just about winning money; it's also a business. Here's how it stays profitable:

1. Entry Fees: Users pay to join contests, contributing to the prize pool. Dream11 takes a cut of these fees to make money.
2. Large User Base, Few Winners: With millions of users, the chances of winning big are low. Dream11 relies on many users paying to play, but only a few actually winning.
3. Highlighting Success Stories: Dream11 often talks about big winners, but this overlooks the many users who lose money. This keeps the focus on the positive aspects and downplays the risks.

Ethical Concerns

Despite being legal, Dream11 raises ethical questions:

1. Exploiting Aspirations: Dream11 may take advantage of users' dreams of wealth, making money while users spend theirs.
2. Risk of Addiction: Some users may become addicted to fantasy sports, chasing wins and risking financial losses.
3. Transparency Issues: Dream11 needs to be transparent about fees and odds to build trust with users and ensure fairness.

Conclusion: Be Informed

Fantasy sports can be fun, but users should understand how platforms like Dream11 work. It's important to play responsibly, be aware of the risks, and advocate for fairness and transparency in the industry.