INFORMATION CREDIT: Link  ( gamingmoves) 

gamingmoves EA CEO Andrew Wilson announced that the company is exploring the possibility of incorporating ads into traditional AAA games, a move seen as a potential growth driver.

This decision reflects the evolving landscape of the gaming industry, which is projected to reach $583 billion by 2030. While some players may find in-game ads intrusive, EA aims to implement them thoughtfully and seamlessly within gameplay experiences.

However, past instances of poor ad placement, such as full-screen ads for The Boys in UFC 4, have led to backlash from players. In-game advertising is not a new concept, dating back to the late 1970s and becoming more prominent in the 2000s, with titles like Need for Speed: Underground 2 featuring real-world brand placements on billboards.

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