Google is giving advertisers more ways to target viewers on its growing Google TV platform. The move comes as more and more people ditch cable for streaming services, making connected TV advertising a prime target for businesses. According to a recent report by eMarketer, spending on connected TV advertising is expected to reach $18.9 billion by 2025, up from $6.8 billion in 2020. This rapid growth is driven by the increasing popularity of streaming services and the ability of connected TV advertising to reach cord-cutters who have abandoned traditional cable TV.

Google TV's new ad offerings are designed to capitalize on this trend. The platform offers a variety of ad formats, including display ads, video ads, and interactive ads. These ads can be targeted to viewers based on a variety of factors, such as demographics, interests, and viewing behavior. This allows advertisers to reach a highly targeted audience of potential customers with messaging that is more likely to resonate. Additionally, Google TV integrates with Display & Video 360, a platform that allows advertisers to manage their campaigns across all screens. This makes it easy for advertisers to reach viewers on Google TV as part of a broader omnichannel marketing strategy.