Meta has announced the expansion of its Meta Verified program to WhatsApp Business users in India, Brazil, Indonesia, and Colombia. Originally launched in September last year, the verification service was previously available only to Instagram and Facebook users.

With the Meta Verified subscription, merchants can obtain a verified badge for their business, providing credibility and protection against impersonation. This is achieved by sharing their business details with Meta. Additionally, verified businesses will have access to a dedicated WhatsApp channel for marketing purposes.

Subscribers of Meta Verified can enjoy several benefits. They can log into their WhatsApp Business account from multiple devices and create a custom web page showcasing their business information, which can be easily shared with customers and vendors. Meta is also developing a feature that allows people to contact businesses via WhatsApp using APIs, functioning like a customer support number and eliminating the need to share personal phone numbers.

In another exciting development, Meta is working on AI tools that can respond to common customer inquiries automatically. This service will come at a cost, although specific pricing details have yet to be announced.

Furthermore, Meta plans to introduce a personalized messaging service. This will enable business owners to send customized messages such as coupon codes, birthday wishes, and updates on new products to their customers.

The Meta Verified subscription is priced at $14 per month and will soon be available in additional countries. This expansion marks a significant step in enhancing the tools available to WhatsApp Business users, making it easier for them to connect with and serve their customers effectively.

Happy Questing 

@Hasratsingh

@iQOO Connect