BGMI maker Krafton chooses India as its biggest bet

HRITIK

2024-08-08 17:43

  The maker of Battlegrounds Mobile India (BGMI) and distributor of PlayerUnknown’s Battlegrounds (PUBG) has earmarked $150 million, after having already invested $170 million, to invest in Indian gaming and content firms—through partnerships, acquisitions and even a startup incubation model. 


Figure 1, view larger image

CH Kim, global chief executive of Krafton.



Bengaluru: Krafton Inc, a South Korea-headquartered gaming firm, is looking at India as its biggest investment bet around the world. Having invested $170 million already, the maker of Battlegrounds Mobile India (BGMI) and distributor of PlayerUnknown’s Battlegrounds (PUBG) globally has earmarked another $150 million to invest in Indian gaming and content firms—through partnerships, acquisitions and even a startup incubation model.


During his ongoing fourth visit to India, and speaking to the press for the first time here, CH Kim, global chief executive of Krafton, told Mint in an exclusive interview that the company sees India as a crucial market. “Globally, India is already the fourth- or fifth-highest contributing market for Krafton. In the future, India has the potential to become the biggest market for Krafton thanks to its unique position of the sheer size of the market, as well as an increasing amount of interest in e-sports in the country," he said on Tuesday.


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