DorTV and DorOS: A Convenient and Unified Viewing Experience for India's Fragmented OTT Ecosystem

India's Over-The-Top (OTT) streaming audience has reached 547 million viewers this year, with a market penetration of 38% in urban and rural areas, according to the Ormax OTT Audience Report. However, the report also indicates a stagnation in paid subscriptions this year, with growth mainly driven by the ad-supported video on demand (AVOD) segment. Streambox Media's newly launched DorTV aims to address consumer pain points such as subscription and selection fatigue with its subscription-based OS, DorOS.

 Introducing DorTV and DorOS

DorTV is a new subscription-based television service that combines content from over 24 streaming apps, 300 TV channels, live channels, news platforms, and games on a single platform. The service is powered by DorOS, a hyper-personalized operating system designed to provide an intuitive and unified viewing experience.

 Addressing Consumer Pain Points

DorOS helps viewers save time spent deciding what to watch by providing a convenient platform at the OS level. The main draw is that consumers do not have to buy Dor TVs; instead, they can subscribe to them. The 4K QLED TVs sold by the Micromax-backed company are powered by DorOS, which brings together content from various sources under one roof.

 Powerful Search Capabilities

DorOS features powerful search capabilities, making content across multiple apps easily searchable. The platform offers a database of almost 5,000 hours of content, with users able to personalize their homepage based on language, genre, and preferred actors or actresses.

 Safe Zone for Kids

DorOS includes a safe zone for kids, which changes the entire ecosystem through a one-step process. The Kids page does not include live TV and news channels, and shows users a one-line, AI-generated description of a news programme to help them decide what news they want to watch.

Pre-Installed OTT Apps

Some of the OTT apps that come pre-installed on Dor TVs include Prime Video, Jio Cinema, Disney Hotstar, Zee 5, Sony Liv, Youtube, Discovery+, Sun Nxt, Aha, Hoichoi, Lionsgate Play, Manorama MAX, Travel XP, Shemaroo, Fancode, Nammaflix, Dangal Play, Dollywood Play, Hungama, Stage, VR OTT, Distro TV, Chaupal, Playflix, ETV Win, Raj TV, and more.

Game changer

so what do you think questers about this subscription based tv models on real time?

will this be an innovative idea to capture Television market ?

Tech Rant Series  episode #17

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