iQOO, a prominent smartphone brand, has significantly expanded its presence in the Indian BGMI (Battlegrounds Mobile India) esports scene by sponsoring multiple top-tier teams. In early December 2024, iQOO announced partnerships with five renowned BGMI teams:

• Reckoning Esports

• Revenant XSpark

• 8Bit

• Team Tamilas

• Orangutan Gaming

These teams joined TEAM SOUL, which was already under iQOO's sponsorship, bringing the total to six teams representing the brand in various tournaments. 

Animesh Agarwal, Founder and CEO of 8Bit Creatives, expressed gratitude for iQOO's trust, stating, "We are incredibly grateful to iQOO for placing their trust in us to represent three of their five teams, and we are happy to support their gaming and esports initiatives." 

However, this extensive branding led to concerns during tournaments. Nodwin Gaming, a leading esports tournament organizer in India, requested that teams remove the 'iQOO' tag from their in-game names to prevent confusion among casters and audiences. This directive was limited to in-game names; teams could continue using iQOO branding on jerseys, logos, and other platforms. 

iQOO's involvement in the BGMI esports ecosystem extends beyond team sponsorships. The brand has organized and sponsored several tournaments, including the iQOO India League 2024 and the iQOO Pro Series 2024, further contributing to the growth of esports in India. 

These strategic partnerships and initiatives underscore iQOO's commitment to supporting and expanding the esports landscape in India, providing teams with the necessary resources and exposure to thrive in the competitive arena.