In 2024, iQOO India achieved significant milestones, including the launch of the iQOO 13, expansion of its community, and recognition of key contributors.

iQOO 13 Launch

On December 3, iQOO unveiled the iQOO 13, branded as "The Ultimate GOAT." The event featured CEO Nipun Marya, who highlighted the company's innovative journey. Shankar Singh detailed the smartphone's groundbreaking features, and Saurabh Arora from Qualcomm India discussed the role of Snapdragon technology in enhancing user experience. Gaming influencer Naman "Mortal" Mathur shared his positive experiences with the device, emphasizing its superior gaming capabilities. Additionally, iQOO announced partnerships with prominent Indian esports teams, marking a significant advancement in the gaming sector. 

Community Growth and Engagement

iQOO's community, known as Questers, surpassed 2 million members in 2024. This achievement was celebrated during the Annual Questers Meet on December 4 at Vivanta Dwarka. The event included the iQOO Best of Awards 2024, recognizing outstanding contributors across seven categories. Nominees and winners were honored during the iQOO 13 launch event, reflecting the company's commitment to community engagement. 

Awards and Recognitions

The iQOO Best of Awards 2024 celebrated excellence within the community. Categories included Tips & Tricks Expert, with winners like CherryBlossom expressing gratitude for the recognition. Moderators and support teams were also acknowledged for their contributions, highlighting the collaborative spirit of the iQOO community. 

Strategic Insights

In an interview, CEO Nipun Marya emphasized iQOO's performance-first strategy, aiming to redefine smartphones beyond camera capabilities. He highlighted the importance of 5G technology in India and its role in enhancing consumer experiences. 

Research and Reports

The iQOO Quest Report 2024, conducted by CyberMedia Research (CMR), explored the aspirations and challenges of India's Gen Z. The report delved into their motivations, obstacles, and the pursuit of passions, providing valuable insights into this dynamic demographic. 

Social Media Highlights

iQOO India's social media presence reflected the year's achievements, with posts celebrating the community's growth to over 2.2 million members and recapping significant events and launches. 

Overall, 2024 was a year of innovation, community engagement, and strategic growth for iQOO India, setting a strong foundation for future endeavors.