In the dynamic landscape of Indian startups, several companies specializing in loyalty and rewards have recently secured significant seed funding to enhance their offerings and expand their market presence.

Froogal: In December 2019, Hyderabad-based Froogal, a customer loyalty marketing startup, raised $1 million in a Pre-Series A funding round led by US-based angel investors. Founded in 2015 by IIIT Hyderabad alumni Jeevan Chowdary M and Harshit Harchani, Froogal leverages data-driven insights to deliver personalized, automated marketing campaigns aimed at boosting customer retention for retail outlets and brands. The funds were earmarked for geographical expansion into cities like Mumbai, Bengaluru, Chennai, and Gurugram, as well as for global partnerships and product diversification. 

Twid: In December 2022, Bengaluru-based Twid, a rewards and loyalty platform, secured $12 million in its Series A funding round led by Rakuten Capital. Established in 2020, Twid aggregates rewards and points from various sources—including banks, brands, travel, and dining—into a single platform, enabling users to make payments for daily expenses. With over 100,000 online and offline merchants in its acceptance network and 40 million active registered users, Twid planned to utilize the investment to expand its merchant base, enhance its data science and analytics capabilities, and grow its user community. 

VAMA: In November 2023, VAMA.app, a premier Indian faith-tech startup, raised $1.5 million in a Seed+ funding round led by Wavemaker Partners, marking the firm's first investment in an India-incorporated tech company. Founded in late 2020 by Acharya Dev, Himanshu Semwal, and Manu Jain, VAMA offers a virtual platform providing e-pujas, e-darshans, and astrology services. The platform has partnered with over 250 temples across India and built a network of more than 300 astrologers. The newly acquired funds were designated for talent acquisition, product development, and technological enhancements, with the goal of expanding user engagement and integrating additional temple-related services. 

These investments underscore the growing interest and confidence in India's loyalty and rewards sector, highlighting the potential for innovative platforms to redefine customer engagement and retention strategies across various indu

stries.

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