📲Compact Smartphones Are Making a Comeback in India!📉

📊Counterpoint Research Survey Reveals Surprising Insights📊

Figure 1, view larger image
Figure 2, view larger image

🔍 What's the Buzz About?

A recent survey by Counterpoint Research shows a huge surge in love for compact smartphones among Indian consumers! 🇮🇳

📌 Key Stats:

  • 74% prefer compact smartphones!
  • 68% say there are not enough choices in the market.
  • 💎 88% want flagship performance in a smaller size.
Figure 3, view larger image

🎯What Do Consumers Want?

People are tired of bulky phones! Here's what matters most:

💡 Top Priorities:

  • One-Handed Use: 55% want better ease of grip.
  • 📱 Good In-Hand Feel: 71% say it's crucial.
  • 🌟 Premium Look & Feel: 69% care about design.
  • 📏 Ideal Screen Size: 6 to 6.5 inches for 60% of users.
Figure 4, view larger image

🕹️💥 Gaming + Compact = Perfect Match!

🎮 Mobile gaming is 🔥 and compact phones are becoming the go-to for gamers!

  • 👾 86% love smaller phones for less hand strain while gaming.
  • 🕹️ 84% want customizable buttons for quick access.
  • 🤖 89% value AI features like voice assistants & smart cameras.
Figure 5, view larger image

🚀 A Golden Opportunity for Brands

📢 Tarun Pathak, Director at Counterpoint, says:

“Consumers want comfort + performance. Yet, 90% of 2024 phones are over 6.5 inches!”

👀 That means brands like Apple, Samsung, OnePlus and more have a massive gap to fill in the compact segment!

Figure 6, view larger image

🔋⚡ Balance is the Key

Senior Research Analyst, explains:

“Consumers seek compact phones that don't compromise on battery or speed.”

✨ A device that fits your hand and powers your day? Yes please!

Figure 7, view larger image

📢Final Thought📢

👁️‍🗨️ Compact is the new cool.

The market is ready. Are the brands listening? 👂📱

Figure 8, view larger image

Would you choose a compact flagship phone if it had killer features?🤔

👇Let me know in the comments!👇


#Smartphones #TechTrends #CompactPhones #IndiaTech #MobileGaming #FlagshipCompact #CounterpointResearch #OneHandUse #FutureIsCompact


@iQOO Connect@Nipun Marya

@Parakram Hazarika@ShankarSingh.

@Parth Nirmal @Mandeep Sharma 



 

General