Google announces ‘AI Ultra for Business’ subscription

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Following the consumer version at I/O 2025 last month, Google announced “Google AI Ultra for Business.” 


This is an add-on plan for Workspace customers after Google introduced the full Gemini offering to Business and Enterprise plans earlier this year. 


We believe Google AI Ultra for Business will empower a new wave of productivity and creativity within organizations, allowing specialized teams to deliver high-impact results faster than ever before.

For creative teams, Google touts access to “state-of-the-art AI video tools” like Veo 3 in the Gemini app and Flow. Users get 12,500 credits per month for video generation. 


  • Veo 3 in Gemini app: “Produce professional, high-definition 1080p video with audio for marketing campaigns, social content, and training materials from text, image, or video input directly within the Gemini app.”
  • Flow: “Our AI filmmaking tool, built with and for creatives. Create cinematic scenes and stories, with access to Veo 3 and premium features, including the ability to reference images to create multiple clips in a story with consistency.”

There’s also Whisk as a tool to “quickly explore and visualize new ideas using both text and image prompts.” The Animate feature can “turn images into 8-second videos using Veo 2.”

The Gemini app offers “advanced coding” with 2.5 Pro and “higher usage limits,” while Google continues to tease the Deep Think mode with enhanced reasoning for “highly-complex math and coding.” 


AI Ultra is also being positioned for researchers with Deep Research in the Gemini app and NotebookLM. 


Subscribers will also get access to Project Mariner: “A research prototype to explore the future of streamlined human-agent interaction using natural language prompts. Assign AI agents to complete time-consuming tasks like research and data entry concurrently, so you can get more done while the agents work in the background.”


This is available starting today in the Admin Console as an add-on for Workspace:


  • Business Starter, Standard, and Plus 
  • Enterprise Starter, Standard, and Plus 

It’s also coming to G Suite Legacy Free Edition and Education customers in the future.


Source: 9TO5Google 



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